Good cashflow management is critical to business survival and growth. Here’s what you need to keep in focus:

Cost control 

If you can't reach your targets for income, reining in your costs may give you a little extra head room to manage cashflow while you plan your next move.

 

Visibility on outgoings

Cost control can be a challenge when it’s hard to pinpoint hidden costs or where established ways of doing things cost more money than they should. You may also have been coping with unexpected expenses, as you’ve adapted your business for unplanned circumstances.

 

Improving business practice

It's more than just keeping an eye on outgoings (though that's important). It's about looking at each aspect of your business and business systems (or the gaps where there should be business systems) to see if poor practice is driving costs up unnecessarily. 

• It can be useful to break it down.

• You can look at cost centres such as office supplies or freight. Or you can look at what those costs do for your business.

• It can help to analyse costs in terms of cost of sale and overheads.

 

Cost of sale and overheads

Cost of sale (also known as Cost of Goods Sold or CoGS) is how much it costs you to make a sale. In a business which sells products, CoGS is based on the price paid for the product, plus any costs necessary to put the merchandise into inventory and make it ready for sale, including shipping and handling. You can even break it down to calculate the cost of sale of individual units.

Overheads are general business expenses. They can’t be tracked directly to sales. Overheads are what it costs you to open your doors (whether online or actual) every morning.

 

What’s your plan?

Reduce unnecessary expenses

Now might be the time to trim every expense that’s not related to your core product or service.

 

Suppliers

Are you able to work with your providers to ask for discounts or more favourable payment terms on either cost of sale or overhead expenses?

 

Talk to the team

Analyse your costs and involve your team, including frontline sales staff.

 

Advertising

It might be a false economy to cut back on advertising, as customers are online looking for bargains and price-checking alternatives. Targeted campaigns might work better.

 

Prioritise

Can you pinpoint the products most likely to bring the fastest or best return and hold back on products that are a slower sell?

 

Promote or discount  

If you have old or slow-moving stock, can you discount it and convert old stock to cash? If you can attract customers now, you may be able to use it to spotlight your other products.

Talk to us if you'd like to review your costs and your systems to keep costs under control.