Marketing Plan

Every business should have a Marketing Plan. Marketing is not just about ads or social media - it’s an overarching strategy for business growth.

A Marketing Plan ensures you’re spending budget and time in the right places. We’ll uncover who your ideal customers are and what they need, identify the best strategies to reach new clients, nurture existing ones, and get more value from your business.

What’s involved: 

You’ll complete pre-work in preparation for your Marketing Plan session.  This will allow us to understand your current marketing position and identify any topics to prepare for and discuss at the session.  

An important part of your Marketing Plan is clarifying your business’s purpose, or ‘Why’. Clearly defining why you exist for you customers allows you to sharpen your marketing messages to resonate with your target audience.

Your Marketing Plan will:

• Clarify what makes you different and how to use this in marketing campaigns

• Focus on targeting your ideal customers

• Reflect on how you want to be positioned in the market

• Identify the most effective marketing strategies for your target market and business resources

• Determine your annual campaign plan and allocate your budget

• Set SMART marketing goals to achieve over the next 12 months

• Identify the Marketing Key Performance Indicators (KPIs) you need to monitor.

Following the session, we’ll email your finalised Marketing Plan along with Meeting Minutes and any additional resources to ensure you get the best return on your marketing investment.

Benefits of having a Marketing Plan:

• Increase the ROI (Return on Investment) on your marketing spend

• Ensures marketing spend and activity is aligned with business goals

• Ensures time and budget is spend in the right places

• Identifies the needs of your ideal customer to feed back to other parts of your business

• Enhance customer relationships and word of mouth referrals